Mercedes-Benz E-Class Cabrio and Coupé 2014

Some weeks after the traditional-family versions’ release, now it’s time to get some renewed E-Class to that bachelor uncle, too. It would be a nonsense to hope this facelift would've been applied only to the sedan and the station wagon, but these first official pictures show that Mercedes hasn’t gone too further in some aspects. The bright side, however, becomes very easy to see when we remember their goals here. This article will show why doing this leaves everyone with a “mission accomplished” thought.

It’s very pleasant to see an automaker perform the true interpretation of a vehicle’s version. This consists basically in deciding how far the new option will go from the original one, in order to find a nice proportion of individual personality and physical and/or conceptual resemblance with its own line. In other words, in fact it is possible to visually stretch a hatchback’s lower rear section and create a sedan. Than stretch the upper one too and achieve a station wagon. Take off the rear windows to have a pick-up. Cut them all and the rear doors to obtain a convertible, and cover it all to end up with a coupé… but even the fairly acceptable projects from nowadays already invest much more in differentiation. Therefore, climbing to the Mercedes-Benz level leads to results such as what these pictures show. Okay, the updates have the exact same labels of the four-door versions, such as “new single-unit headlights with LEDs” or “redesigned bumpers”, but it’s interesting to notice how they match the slight visual differences brought by these two. For instance, they feature exclusive rear fenders, with a much more appealing design in order to highlight that these are the sporty E-Class options. Not to mention it enables bigger differentiation from the other Mercedes sports cars: they became more opulent than the two-door C-Class and, at the same time, more classical than CL or SL.

This means presenting more particular designs is only those last mentioned ones’ proposal, which is totally appropriate for them because each one is its entire own line. These Cabrio and Coupé, in turn, show a different interpretation of their E-Class genes: the headlights use the same basic structure but in a more casual design, with irregular shapes and a different LEDs drawing, while the front grille received a bigger and more aggressive design. These differences may seem small, but the fact is they are the true responsibles for achieving what was stated at the last paragraph’s start. It isn’t necessary to invest that much into a vehicle’s new version, but achieving this “new personality” is really useful to attract better sales. After all, if a given automaker sold the exact same car only with more or less doors and with or without roof (like the Opel Corsa or Renault Mégane families in the mid-1990s, for example) there wouldn’t be many reasons to sell a particular one, leading most customers to end up with the biggest or the cheapest one – this situation could be translated into one or two variations selling very well and the others having much smaller numbers. Following the opposite strategy allows the car family to divide their public more equally, because each member brings exclusive details to please only a specific part of those buyers.

Entering these vehicles shows smaller updates, such as the redesigned dashboard with a central analog clock and the relocated gear selector, which went from the central console to the between the front seats. As what was seen in the four-door E-Class, there are much bigger improvements at the technical field: the power steering now uses an electromechanical system, which allows a self-parking function. The stereoscopic camera can monitor a much bigger surroundings’ area, the Collision Prevention system is now a standard item, and the optionals list brings a lot of similar technologies, such as lane-keeping, Pre-Safe, adaptative cruise control and the mentioned parking assist systems and 360°-camera. The only AMG-related information released so far is the item package, like what was seen at the new E-Class station wagon and now at the Coupé: exclusive bumpers and wheels are the responsibles of the more aggressive look, but the s-modified versions mustn’t take too long to appear. These cars won’t have lots of surprises about their engine options: they’ll surely maintain the E250, E350, E500 and E550 trim levels, each one with a different engine or a particular engine configuration but always using excellent transmissions, such as the seven-speed automatic gearbox. The complete E-Class will make its official debut at the upcoming Detroit Auto Show.